Looking back at Zoom’s ascent a year after it filed to go public

Zoom, a video chat service then popular with corporations, filed to go public on March 22, 2019 .

Best known in venture and corporate circles, Zoom was far from a household name at the time. However, the groundwork for its 2020-era consumer breakthrough during the novel coronavirus epidemic was detailed during its IPO march in the years leading up to its public debut.

The company didn’t begin trading until mid-April last year, but it was through its March 2019 IPO filing that its name took on new prominence; here was a quickly growing software as a service (SaaS) business that was posting profits at the same time. As the rate at which unprofitable companies went public set records , Zoom’s growth and positive net income helped it gain brand recognition even before its shares began to trade.

Investors certainly recognized this was a rarity among SaaS companies, sending its IPO share price up 72% in its first day. The company’s equity has risen more than 100% since that first close, more than doubling in less than a year. Not bad in a market that has turned ice-cold in recent weeks.

To understand how Zoom became so valuable as a business — and later as a consumer product — let’s go back in time to consider its product and business strategies. As we’ll see, to become the video chat tool that everyone is using today, Zoom had to beat a host of entrenched competition. And it did so while making money, helping set the financial stage for its prominence today.